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LEADING EDGE
A
Brief History
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LEADING EDGE Bakery and Food Service
Journal was first Published in June 1996. From it's humble beginnings it is now the
largest circulated magazine in the bakery industry across Australia and New Zealand.
Sent initially as a marketing concept to readers free of charge, annual subscription fees
to LEADING EDGE were introduced and the number of subscribers has risen substantially
since, with all market segments represented.
Since its inception LEADING EDGE has established strategic alliances with the
Associations, TAFE colleges, Universities and Research Centres of the industry. During this time
the number of advertisers has increased substantially and LEADING EDGE continues to
develop relationships with small and large advertisers who see the publication as the
vehicle to reach their target market. Some of LEADING EDGE’s major clients include Moffat P/L, Robot Coupe, OBS, Mondial Forni, Silverwater, Unilever, Pearless,
Delifrance,
Nestle, Cadbury, Bakery Sugarcraft, just to mention a few.
Two major contributing factors to the success of LEADING EDGE are the ongoing development
of arguably the largest database in this industry, and the establishment of the LEADING
EDGE Website which doubled and quadrupled the number of hits in it's first successive
months since it's inception.
LEADING EDGE is proud to be a sponsor of major bakery events in Australia such as Bake
Skills, The Great Aussie Meat Pie Competition, iba, NZ Baking Conference
(Aust.), Bake Your Way to Success (Aust.), Fine Food Australia and the LA Judge Awards.
LEADING EDGE has also further increased market awareness by exhibiting at Melbourne
Foodservice, Fine Food in Sydney, the World Food Congress in Sydney, The Catering Trade
Fair in Queensland and the Hospitality and Catering Exhibition in South Australia. This
has augmented our strong profile and market position.
The LEADING EDGE Sales, Production and Editorial team all have previous first-hand and
managerial experience within the Foodservice industry before turning their talents to the
publication of the magazine.
Paul Norris, as National Sales and
Marketing Manager, brings to LEADING EDGE a remarkably creative approach to
marketing and promotions borne of his background in communications,
journalism, customer service, business administration and marketing. With a
business/arts degree in marketing and a masters degree in communications ,
Paul has a unique talent with people and media. He's been a specialist
writer for CareerOne in "The Weekend Australian" for four years as well a
communications lecturer and tutor at two of Melbourne's major universities
and also previously worked in customer service and administration the
banking and finance sector.
Hani
H. Ghaly provides a rich source of intelligent and creative ideas to
LEADING EDGE and is dedicated to constantly lifting the standard of articles,
advertisements and production values. As Art Director & Webmaster,
Hani
manages network administration & information technology and has a varied background
encompassing digital engineering, low-level machine coding, and web site development.
David Smith, in his position as Business
Development
Manager, an integral part of the day-to-day running of our business. With
his
administration background provides a fresh and alternate perspective to our business and
the industry as a whole, and with his ongoing commitment to developing both the
publication and our team is a highly valued member.
PUBLISHER:
LEADING EDGE Bakery & Food Service
Journal, A Division of Medium Plus (Aust.) Pty Ltd.
P.O. Box 162, Patterson Lakes, Vic 3197
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Telephone: 03 9773 4266, Facsimile: 03 9773 4285
Email:
mailbox@leadedgejournal.com.au
WEBMASTER : Hani H. Ghaly -
hani@leadedgejournal.com.au
LEADING EDGE is a vehicle designed to carry many voices and opinions. The articles and
stories are not necessarily a reflection of the publisher or the editor. Material
contained in LEADING EDGE is protected under the Commonwealth Copyright Act 1968. No
material may be reproduced in part or in whole without written consent from the copyright
holders. LEADING EDGE welcomes submissions from contributors. All text, photographs and
illustrations must be accompanied by a stamped, self-addressed envelope, if sent by
regular post, and a return email address and username if sent by email. Please retain
duplicates of all material sent. LEADING EDGE Bakery Magazine does not accept any responsibility
for damage to, or loss of, material submitted. All advertising material is subject to
approval, Leading Edge reserves the right to decline the insertion of any material.
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