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LEADING EDGE
A
Brief History
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LEADING EDGE Bakery and Food Service
Journal was first Published in June 1996. From it's humble beginnings it is circulated in the bakery industry across Australia and New Zealand.
Sent initially as a marketing concept to readers free of charge, annual subscription fees
to LEADING EDGE were introduced and the number of subscribers has risen substantially
since, with all market segments represented.
Since its inception LEADING EDGE has established strategic alliances
with the Associations, TAFE colleges, Universities and Research Centres of
the industry. During this time the number of advertisers has increased
substantially and LEADING EDGE continues to develop relationships with small
and large advertisers who see the publication as the vehicle to reach their
target market.
Two major contributing factors to the success of LEADING EDGE are the ongoing development
of arguably the largest database in this industry, and the establishment of the LEADING
EDGE Website.
LEADING EDGE is proud to be a sponsor /
supporter of major bakery events in Australia such as Bakery Australia,
Australian Artisan Baking Cup, National Baking Competition,
Bake
Skills, The Great Aussie Meat Pie Competition, iba, Sigep, European, FSA
EXPO and the LA Judge Awards.
LEADING EDGE has also further increased market awareness by exhibiting at
Regular Industry Trade Shows. This
has augmented our strong profile and market position.
PUBLISHER:
LEADING EDGE Bakery & Food Service
Journal, is Published by Rhodes Publishing & Events P/L
P.O. Box 162, Patterson Lakes, Vic 3197
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Telephone: 03 9773 5088, Facsimile: 03 9773 5099
Email:-
mailbox@leadedgejournal.com.au
WEBMASTER :-
webmaster@leadedgejournal.com.au
LEADING EDGE is a vehicle designed to carry many voices and opinions. The articles and
stories are not necessarily a reflection of the publisher or the editor. Material
contained in LEADING EDGE is protected under the Commonwealth Copyright Act 1968. No
material may be reproduced in part or in whole without written consent from the copyright
holders. LEADING EDGE welcomes submissions from contributors. All text, photographs and
illustrations must be accompanied by a stamped, self-addressed envelope, if sent by
regular post, and a return email address and username if sent by email. Please retain
duplicates of all material sent. LEADING EDGE Bakery Magazine does not accept any responsibility
for damage to, or loss of, material submitted. All advertising material is subject to
approval, Leading Edge reserves the right to decline the insertion of any material.
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