A challenge for the great bakery Masters
The La-Coupe Down Under was conceptualized with the express aim to:

1. Promote and celebrate the art of Australian Artisan Baking through a professional and competitive forum for trade Bakers between 25 to 55 years of age.

2. Elevate the stature and status of professional trade Bakers throughout Australia and to profile Artisan Baking skills, techniques and products as an emerging alternative Baking career option.

3. Launch and create a platform for communication and learning amongst Home Bakers, Alchemists, Bakers and Pastrycooks, emerging and established Artisan Bakers.

4. Create opportunities and be the vehicle for Australian Artisan Bakers to one day compete against the rest of the world in the Coupe du Monde de lu Boulengerie, Bakery World Cup.

5. Continue to be a biennial event and evolve to reflect the professional Baking progress, emerging international trends of Artisan Baking and promote advancements in the Artisan Baking world for future generations of Australian Bakers.

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