Franchise

Brumby's

Brumby's Bakeries Ltd is one of Australia's largest and most successful franchise groups. Brumby's was among the first Australian companies to successfully embark on a franchising program, when franchising was still in its infancy in this country. Currently there are over 240 stores throughout Australia and New Zealand.

Who owns Brumby's?

Franchisees share in the ownership of the company. Brumby's Bakeries Ltd is a publicly listed company and its shares can be traded on the Austock Exempt Market. Each new franchisee is allotted shares in the company.

The World's Best Breads

This bold positioning statement heralds Brumby's mission to bring the best bread recipes from all around the world and deliver them, freshly baked to the local area. It also clearly identifies that Brumby's takes great pride in producing an extensive range of premium breads and serving them to the customers in a professional and exciting retail environment.

The Strategic Direction

Brumby's goals are to sell more bread … to more people… making more profit… whilst having fun. Each of these four goals have specific strategies designed to help franchisees achieve them in their individual stores.

Franchise Support Services

This is a key to the success of a Brumby's franchise. Franchisees can access the extensive knowledge and experience in production, sales, marketing and financial administration. Franchise support staff visit all stores on a regular basis and are available to consult on all areas of the business including technical, staffing, marketing and supply.

Ingredients for Success

The Brumby's franchise program has

- A good track record of performance

- A unique product range which is experiencing significant growth

- A strong brand name and powerful brand recognition

- Comprehensive operations manuals

- A thorough training program

- A high level of support services
 

- The Brumby's Experience

Brumby's provides franchisees with a complete system of doing business and immediate access to powerful brand recognition. There is a strong sense of interdependence between the franchisor and the franchisees. Regular meetings, social events, franchisee luncheons and annual conferences are a fantastic way to relax, learn from others and enjoy a sense of belonging to the extended Brumby's family.