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Michel's Patisserie
Today they have 100 successful retail outlets throughout Australia. Their uniqueness lies in their range of over 300 products including special occasion cakes and wedding cakes. With all the products baked at a central bakery and distributed fresh each morning, Michel’s Patisserie in Australia is an excellent choice for intending franchisees. At the end of the day each store simply sends an order to the central bakery. Michel’s Patisserie took the backbreaking business out of operating a retail bakery by isolating the production from the point of purchase, which also minimises the retail space rental, as only cabinet space is required. A very attractive option for intending Franchisees is the fact that Michel’s is not a royalty-based system. They provide all the training and support required and have in place a comprehensive marketing strategy. Michel’s Patisserie at Shellharbour in NSW opened in October 1997 and has experienced continuous growth over this period. They have one of the highest increases in growth out of all Michel’s Patisseries in Australia. They have increased their weekly sales by 25%, which is a great feat. They have been recently nominated as a finalist in the Southern Illawarra Business and Tourism Awards against fierce competition. Bob and Cheryl Beveridge, (pictured above) the owners of the Shellharbour store, pride themselves on the highest customer service, local marketing and merchandising, which they believe are the three elements which make their store a success. For further information on Michel’s Patisserie please call us on (+612) 9738 2400.
Michel's Patisserie
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